Land Rover Marketing Mix

Land Rover Marketing Mix How marketing mix lead to the success of Land Rover Jun Lu Introduction The traditional marketing mix has received wide approval in past 60 years. It is orientated towards physical products and is beginning to lose its position (GroÃÅ'ˆnroos 1994). However, the ingredients of the marketing mix can be altered and they vary from the product to product (Hodder EduIcation, n.d). Booms and Bitner (1980) mentioned that the marketing mix for services should be extended to cover other aspects of marketing. Therefore, MaGrath (1986) added three new Ps (people, process and physical evidence) into the marketing mix. This essay firstly aims to analyse the impact of the traditional marketing mix on the success of Land Rover through information obtained from company websites. Secondly it analyses the shortages of traditional marketing mix and introduces this new concept of marketing mix (7Ps), and finally analyses the impact of the 7Ps merged with the relationship marketing on this company. The traditional marketing mix The concept of marketing mix was first introduced by Neil Borden in the 1950s and McCarthy in 1964 developed it into the four Ps, including product, price, place and promotion (GroÃÅ'ˆnroos 1994). This marketing mix summarized by McCarthy is commonly referred to as the traditional four Ps (GroÃÅ'ˆnroos 1994). The traditional marketing mix has had a substantial effect on informing the development of both marketing theory and practice (Mà ¶ller 2006). Applying the marketing mix makes it easy to handle and organise marketing activities, including market analysis, marketing planning, advertising, sales, sales promotion, pricing, distribution and product packaging (GroÃÅ'ˆnroos 1994). Meanwhile, marketing mix is also a conceptual framework that facilitates the exchange or transfer of goods or ideas so that it can help managers to satisfy consumers’ demands better than their competitors (Zineldin and Philipson 2007). Although the traditional 4Ps are not sufficient to satisfy the demands of the marketing concept (Gummesson 2000), they have become an indisputable paradigm in theoretical research and are still in effect and helpful in some industries (e.g. manufacturing) (GroÃÅ'ˆnroos 1994, Zineldin and Philipson 2007, Brooks and Simkin 2012). So the marketing mix can still explore its utility in automotive sector firms. Next, this essay will explore the relationship between the traditional marketing mix and the success of Land Rover. Firstly, products involve tangible products (e.g. cars) which are capable of satisfying customer needs or wants (Johan et al 2011). Considering that a broader product line would help to provide products to different customers with various characteristics and to meet their heterogeneous needs (Kekre and Srinivasan 1990), Land Rover involves such a product line with a group of brands that are closely related in terms of the capabilities and the functions they provide. These include Ranger Rover, Range Rover Sport, Range Rover Evoque discovery and so on. A broader product line is closely related to the company’s market share and profitability (Kekre and Srinivasan 1990). According to the data from TATA Company, Land Rover has achieved record-breaking global sales in 2013 and sold 425,006 vehicles in 2013 – up 19% on 2012 – setting new sales records in 38 international markets. In terms of prices, companies often set different prices in various market segments, including different customers, products and locations. As a result, implementing segmented pricing strategies can involve various market segments and cover large number of customers (Kotler 2007). For example, Range Rover Evoque adopts distinctive pricing strategies based on the different types of engines with the mix of penetration and prestige pricing, they use penetration pricing for pure version of the car and prestige pricing strategy for the prestige and dynamic version of the car. Excluding the customers who are not sensitive to prices and care more about brand value, appearance, comforts and environmental friendliness than prices, a great number of customers have high price sensitiveness and prefer lower prices and high quality products. However, this mixed pricing strategy will confuse the consumers about the brand value to some extent (Mitchell and Papavassiliou 1999). Furthermore, Land Rov er also has its own price distinctiveness all over the world. Using Range Rover Evoque as an example, in the UK, the minimum price of SD4 Diesel is  £29205; the same types in United Stated and China are  £25482 and  £58383 respectively. Thirdly, A more efficient distribution channel would bring less cost in delivery and help to enhance service quality and customer satisfaction (Jobber 2001). It could be found that a traditional exclusive distribution channel would lead to inconvenience for customers when they needed repairs or maintenance services, so channel integration with international networks was formulated. As stated in the company’s annual report, Land Rover has overall 174 markets, through a global network of 18 national sales companies, 83 importers, 61 export partners and 2241 franchise sales dealers. For further penetrating Chinese market, Land Rover co-branded with its partnership Chery Automobile China to set up the biggest parts distribution centre in China in order to facilitate delivery and rapidly response to the dealers and the end consumers’ parts ordering with this centre being capable of supporting 2,000 outbound lines per day. Nevertheless, co-branding will influence a brand†™s positioning when customers blame the originated brand with their dissatisfaction towards] new products, and bring with it a number of risks to damage the originated brand equity (Washburn et al 2000). Finally, Chu and Keh (2006) has stated: â€Å"without adequate capitals invested in promotion, it might be difficult for firms to build their own brand value†. All the entire effort Land Rover has exerted on promotion is to improve consumers’ loyalty towards its brand value and deliver its brand spirit-adventure. Land Rover organised a series of activities, such as off-road challenges, fun drives and rallies. A specially designed off-road simulation test track was constructed outside the showroom in Kollupitiya, to demonstrate the brand’s off-road supremacy. Besides these, Land Rover has one of the most active owners club – the LROC. With its membership, the LROC renders yeoman service towards promoting the link between Land Rover and the spirit of adventure. On the other hand, improving corporate social responsibility (CSR) is an approach to enhancing customers’ awareness of brand value, thus improving the sales of products. Melo and Galan (2010) c oncluded that when CSR is optimally conducted in the business context, it will maximally contribute to the improvement of brand value. Through Land Rover’s community and global CSR, the company not only improves the value of its brand, but also gets young people to have the opportunity to access advanced knowledge through education partnership, and gets the lives of millions of people improved. The new marketing mix integrated with relationship marketing However, tangible products are not the only factor in the evaluation of the success of a company. Intangible products or services are as important as tangible ones (Johan et al 2011). An increasing number of corporations throughout the world are beginning to add value to their core products by additional services. This is driven by customer needs or wants and is perceived as sharpening their competitive edges (Vandermerwe and Rada 1988). As a result, an authorized Land Rover service centre was set up to provide a customised route for services and maintenance and to ensure that they will meet Land Rovers rigorous standards for quality and services. It is also guaranteed that your new car and its warranty are fully protected. Furthermore, customising the delivery of service on the product-customer interface is a key to improving customer satisfaction (Bettencourt and Gwinner 1996). There are some additional experiences, such as wining a chance to fly into space (2014), and an annual La nd Rover adventure travel membership (2014) designed for different customers in order to satisfy customers. However, traditional marketing mix focuses on tangible products and does not cover services. Obviously, with the introduction of services, the traditional four Ps are not sufficient to satisfy the demands of the current marketing concept (Gummesson 2000). Therefore, Booms and Bitner (1981) concluded that service needs a different marketing mix and introduced a new marketing mix for service, including the traditional 4Ps and participant (people), physical evidence and process. Nevertheless, GroÃÅ'ˆnroos (1994) stated that the marketing mix separates marketing from other activities, influencing the development of market orientation and customer orientation. Therefore, relationship marketing should be adopted to perform interactive marketing function. Mà ¶ller (1992) mentioned that the function of the marketing mix has extended to the strategic role, integrated with services marketing and interactions in industrial networks. Industries marketing and services marketing demand a relationship-oriented approach to marketing, which aims to establish relationships with both customers and other partners and to satisfy all the objectives of partners (GroÃÅ'ˆnroos 1994). Therefore, People planning tends to be very important in the service sector where staff have a high level of interaction with customers. The interaction between front-line employees, especially the sales person, and customers is likely to critically influence market effectiveness (Palmer 2006). However, the marketing success of a company does not solely depend on â€Å"full-time marketers†, â€Å"part-time marketers†, including technicians and existing customers, often contribute more to influencing the purchase decisions of customers than sales persons (GroÃÅ'ˆnroos 1994). As Yin and Tao (2011) has stated: â€Å"the implementation of strategic objectives, including marketing strategies and the enlargement of distribution channels, cannot be conducted without integrating and developing human capital†. Land Rover has an experienced and integrated team and an international network ready to help customers every step of the way from choosing the right vehicle, to delivery and beyond. Furthermore, to give customer premium service and maintenance, Land Rover made lot of effort to make sure that all the trained advisers and technicians at authorized Land Rover retailers have unrivalled experience, knowledge, and skills. Furthermore, processes are involved in serving the customers, including the pre-sale phrase, sale phrase and after-sale phrase (Hill et al 2002). In terms of pre-sale services, except for offline service, Land Rover also provides online customised services. Consumers would be able to buy a preferred product online. They will have a chance to choose a car’s design theme and specification of engine. Once customers make a purchase decision, Land Rover will provide dealers’ permission and the nearest dealer will process the orders and complete the delivery service. Customers might choose the place where they are living and choose the specific dealership online, with dealers providing different kinds of services, including sales, parts, servicing and repairs. Furthermore, meetings with dealers will be held regularly to receive customer feedbacks after sale. Finally, it can be found that customers tend to rely on physical cues to evaluate the quality of service before they make a purchasing decision (Rafiq and Ahmed 1995). Thus, Land Rover adopts technological innovations to create a premium physical appearance. These innovations include an interior decoration using luxury leather lined interior; with a choice of the available seats to manage weather extremes, new levels of ambient refinement and personalization and the installation of an automatically powered tailgate. On other hand, by offering tangible evidence of promised services may help to reduce the level of risk and facilitate customers’ purchase decisions. Overall, with the application of the new 3Ps, it provides a broader perspective and makes the marketing strategies look comprehensive and more refined and detailed than the traditional marketing mix (Rafiq and Ahmed 1995). Conclusion The marketing mix still has its positive aspects in certain industries, especially in an automotive industry. However, considering that the traditional 4Ps only focus on products and the increase of marketing competition, the traditional 4Ps are not sufficient to help a company to maximise market strategy. In order to integrate customer services, processes, people and physical evidence need to be added into the new marketing mix. Then, through analysing the Land Rover, it can be seen that the new marketing mix (7Ps) is an indispensable factor in deciding its success. However, Traditional marketing mix ignore the internal markets like the employees in the organization and the relationship with suppliers, referrals and ‘influencer‘ markets. Companies need to evolve trends concerning customer relationship and long-term profitability of customer retention. This is through the coordination of external (customers) markets and the collaboration of internal (staff) markets in ord er to make the marketing mix running smoothly (GroÃÅ'ˆnroos 1994, Christopher et al 1991).In the future, Land Rover should continue to think about how to integrate marketing mix with relationship marketing and how to build strong relationships with partners, suppliers and customers based on mutual cooperation-for example, constructing a valuable community. References Andersson, J., Bengtsson, F., Ekman, J., Lindberg, E., Waldehorn, C. and Nilsson, F. (2011). Perception of innovation in companies-measuring the mindset of tangible and intangible innovation in companies. pp.532542. Bettencourt, L. and Gwinner, K. (1996). Customization of the service experience: the role of the frontline employee. International Journal of Service Industry Management, 7(2), pp.3-20. Booms B. H. Bitner B. J. (1980). Marketing strategies and organisation structures for  service firms. 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Political disruption, the flight from poverty, and the promise of better prospects Essay

There are traditions that are unique, and at the same time, these characterize the history that the Mexican Americans who live in the US as opposed to those of the other ethno linguistic groups or purely ethnic groups. In essence, this is a people that have been conquered. It must be known that this conquering took place in the classical era, after that the US prevailed in the Mexican- American war that took place from 1846 to 1848. Following this, the US then took to carving out the American Southwest. This made the US be in a position to inherit close to 80,000 Mexicans. More trouble set in for the Mexicans, courtesy of the fact that the US continually contravened the Guadalupe Hidalgo Treaty that existed between the Mexicans and the Americans. Although the Treaty had assured the Mexicans of all their rights being upheld as citizens, yet, the Mexicans failed to benefit from the treaty, given the fact that Mexicans to a great extent forfeited their rights. For instance, the Mexicans ceded away their land together with their political rights at the hands of Americans. Ways in which Mexican immigrants and Dust Bowl refugees forged a place for themselves in Early twentieth-century California  The Mexicans and the Dust Bowl refugees made a palace for themselves in the primordial times of the twentieth century. The measures that these groups took so as to make a niche for themselves have been discussed forthwith. Their backgrounds The phrase Dust Bowl refers to the US prairie states that underwent ecological and economic devastations during the 1930s. It is also known well that the problems were also experienced by the same group during the 1950s. It is held by historians such as Monroy (2000 P 99) who point out that the problems could be traced back to the First World War. This is a time that saw wheat prices soar. This led to the needs of the Allied Troops also being adjusted upwards. This type of affairs compelled the farmers to step up their efforts in growing more wheat in the prairie states by plowing and seeding these same areas. Some of these states were Texas, Kansas, New Mexico and Oklahoma. These states in the times past were purely grazing grounds. Impediments they faced It is true that when the dust bowl struck the US, it sparked a mass exodus from the states that were affected to California, with these states being Texas, Kansas, New Mexico and Oklahoma, among others. This led to the scramble over the little resources that were there in California. The situation became so tense to an extent that those who had escaped to California were not welcome there. The backlash from the Californians against the new immigrants eventually culminated into bad blood between the two parties. Conflicts between the two also materialized. There are a lot of impediments that the Mexicans and the Dust Bowl faced while attempting to establish a place for themselves in the earliest 20th century. In most cases, the problem was that they were not technologically endowed the way their invaders the Americans were. In the first place, the Americans had superior weapons such as guns and gunpowder. This state of affairs made the Mexicans very susceptible, as guns had the potency to extirpate the lives of the Mexicans and the Dust Bowl by tens of thousands. All these factors that were pegged on military might of the Americans forced the Mexicans and the Dust Bowl into capitulation. At the same time, the Americans carried out the incursion into the land that was being occupied by the Mexicans and the Dust Bowl by employing the use of large animals such as horses. It is held by Gregory (2002 p 122) that the Mexicans and the aborigines who had been living in the US had never seen these huge animals. It is held that these large animals placed the invaders at the vintage point at the expense of the Mexicans and the Dust Bowl, as this allowed the Americans to move with swiftness. On the other hand, there are historians who point out categorically that the socio- cultural practices and beliefs also contributed as setback to the Mexicans as well in the bid to establish a place for themselves in California in the 20th century. These historians point out at the streams of myths and legends that the Mexicans had at the time of the invasion. An example of these is the Legends of the Quetzal Qoatel that talked of an imminent coming of a deity. This left a gap for the invaders to manipulate the legend by usurping the place of this god. This definitely made the Mexicans and the neighbouring communities to submit easily, thinking that the invaders were the agents of the deities and the deity itself. The mythical beliefs that the Mexicans held about the cosmological elements did also make things a little bit easier for the Mexicans and the Dust Bowl. It is also true that the Dust Bowls also underwent a lot of setbacks due to the environmental challenges at the time. For instance, since the areas that were being used for grazing wilted, there were spates of plummeted output in agricultural produce. Livestock in large numbers shriveled in size and lost their lives. The fact that the soil remained unprotected only made the situation worse as most of these states succumbed to soil erosion and drought. This challenge of soil erosion was epitomized in 1934 when strong winds blew away into clouds, the fertile soil into huge clouds. The situation recurred in the next succeeding years during the months of December and May. The actions they took to overcome these impediments There are many measures that the Mexicans took so as to overcome the setbacks that stood on their way, in the bid to establish their settlements in the California in the early times of the 20th century. For instance, the Mexicans tried as dexterously hard as they could, to consolidate their political and economic might. This was done by carrying out and maintaining the Southwest trading between the Americans and the Mexicans. This was done at a time when the interests of the East were still held in high esteem prior to the takeover. At the time, the Britons and the Europeans had coexisted with and also intermarried with these Mexicans. Kenneth (2002 p 145) says that based on the fact that there was a transition in the US rule, and the inception of the gold rush, there arose the military strength to bring into subdue and expunge the Indian tribes and the increase in the population. The increase on the population at the same time bolstered the chances for the merchants, farmers, livestock raisers, and transportation companies. This protracted heavy economic activities engaged the British the Mexican and the European entrepreneurs. As mentioned before, there are those who tried to solve these problems by shifting to areas that are very conducive in supporting human life, courtesy of the being free from the actions and the devastations of the Dust Bowl. At the same time, there are those who employed the use of positive measures to tackle the problem that was at hand. For instance, there are those who took to documenting the plight of the refugees. To this effect, in 1935, there was a photographer, Dorothy Lange by the name, who apart from carrying opt the documentary, also faithfully stuck to the cause of the California State Emergency Relief Administration, Rural Division (SERA), a unit that existed as a section of the performed under the aegis of the Administration of the Federal Relief. In almost the same wavelength, this group also conducted research activities on pertinent matters such as soil erosion and conservation, the most ideal farming methodologies that were to be carried out. There were cases whereby there was also the ratification of the seemingly offensive measures in the attempt to reverse the situation and to thwart the looming cases of overpopulation in California. For instance, the police chief in Los Angeles in a similar effort, dispatched a contingency of 125 policemen who were to carry out the roles of a bouncers along the Californian borders with an overall intention of turning away the migrants or the bum brigade who were also known as the â€Å"undesirables†. The move was only nipped in the bud when the general public began to question the way in which funds were being dispensed in this project. The success and limits of their adaptation There are constraints and successes that were experienced by the Mexicans and other immigrants who were trying to get to California. In the first case, after getting to California, the situation did not get better automatically. The crops that were being grown in California were very different from the ones that were being grown in other regions. This means that the first issue that they were to grapple with is learning painfully that some crops did not fair well in some regions, getting new seeds and new farming and tilling techniques, the need and cost to learn new techniques, and competition that was stemming from the skilled Californian aborigines. There are historians who also point out that on arriving California, the immigrants found that the farmland was being monopolized at the hands of large corporate farms. This situation prevented the immigrants from acquiring land for cultivation. The above situation led to a profound economic chasm between the immigrants and the land owners as the former appeared to have and access more land. Conclusion It can therefore be seen clearly that the American history is full of inconsistencies just like any other country’s history. Perhaps the most memorable legacy that the US history has bequeathed the world is the fact that it later came to assimilate all the ethnic groups that it met in the Americas. This was epitomized when both the Thirteenth and Fourteenth Amendments placed all men and women on the pedestal, irrespective of religion, race, color or sex. It is on this backdrop that the US is not only a mosaic of many states, but a conglomeration of different races. Thus, US unity totally exemplifies the strength and unity in diversity maxim than any other nation on planet earth.

History of Fashion Essay

Fashion has always been a reflection of the collective consciousness and unconsciousness of society. In politically conservative times, fashion reflects the staidness of the majority, but also the subversive elements of the minority. No less a controversial figure than King Louis XIV of France was rumored to have said that fashion was a mirror. Music, films, and television, all potent pop culture mirrors in their own right of the anxieties, hopes, and dreams of any society, all collectively form a synergistic relationship with fashion, each informing, influencing, and cross-pollinating the others in various turns. Fashion is also a pop culture manifestation of the intellectual and cultural trend of postmodernism. Fashion depends on newness; summer, fall, winter, spring are seasons that occur inexorably each year, and with them, the demand for new fashion lines. The inexhaustible hunger for new ideas and inspirations in fashion and other pop culture arenas leads inevitably to cannibalization, plagiarism, re-contextualization, and re-imagination of ideas past and present – the essence of postmodernism. If we survey the landscape of where pop culture and fashion have been, we can to some degree predict the elements which may define where it will go, though in the postmodern universe of the 21st century, it is next to impossible to predict what incarnations will come to pass. Fashion is the byproduct of a leisure society that has transcended many of the basic human struggles on the lower level of Maslow’s Hierarchy of Needs. Most people in prosperous Western nations are fortunate enough to lead lives in which the acquisition and/or maintenance of food, shelter, and clothing is not a struggle that consumes their existence, as is sadly true in many African nations, for example. Free to ponder the meaning of their lives and the many ways in which it is possible for humans to express their inner thoughts and feelings, citizens of the leisure society began to use fashion as a mode of self-expression and reflection of any number of zeitgeists of their time. As far back as the 1700s, French women consulted fashion magazines to learn the latest fashion trends. Sketch artists were present in royal courts to make note of the fashion choices made by the ruling classes, and communicated these ideas to dressmakers across the nation, who in turn crafted facsimiles for those who were able to afford such fashion mimicry. The French have historically held a special place in the fashion universe since this time. As the 1800s and 1900s saw Western societies evolve from agrarian societies to industrial societies, with the concurrent increase in wealth and disposal income, the focus on and indulgence in fashion increased. With the advent of pop music, most notably rock-and-roll in the 1950s, and television, teenagers all around the world saw the likes of Elvis Presley and his gyrating hips, causing a global fashion sensation. Boys everywhere began to sport white t-shirts (in whose sleeves the more raucous ones rolled packs of cigarettes), blue jeans, and grease their hair. Celebrities from the arenas of music, film, and then television became the new royalty, the new elites, for Western cultures, and the fashion trends they embodies became inspirations for millions in each successive generation. The messages of rock-and-roll became more complex, subversive, and powerful in the 1960s, corresponding with the United States’ controversial entry into the Vietnam War and a wholesale rejection on both sides of the Atlantic of many of the traditional values of the Cold War era. The Beatles’s turn from fresh-scrubbed, feel-good bubblegum pop to psychedelic and metaphysical subject matter influences a new set of fashion trends which shocked the Establishment to the core. Men and women everywhere began wearing colorful (both literally and figuratively), outrageously expressive, and even outlandish fashions, and allowing their hair to grow long. The exhaustion from the myriad political and socio-cultural revolutions of the 1960s, and the stagnant Western economies of the 1970s gave way to a culture preoccupied with escapism and simply having a good time. Sit-ins and political protests gave way to champagne-filled boogie nights. The flower-power psychedelia fashion trends of the late 1960s and early 1970s gave way to the groovy leisure suit styles inspired by the music trend of disco that consumed the world from roughly 1976 to 1980 and cemented by the global box office phenomenology of the film Saturday Night Fever, starring John Travolta and featuring a soundtrack packed with disco hits written by the Bee Gees. The tight-fitting and well-cut suits worn by Travolta, and the sexy, stylish dresses and pantsuits of the women in the film inspired millions to change their wardrobes accordingly. On the tail end of the disco era came a brief but potent preoccupation with cowboy fashion, inspired by the peculiar utilitarian clothing from the American Old West – cowboy boots, rugged blue jeans, ten-gallon cowboy hats, etc. , again propelled into the collective fashion consciousness of the world by another hugely successful film, 1982’s Urban Cowboy. At the same time the fashion trends inspired by disco and cowboy culture were dying out, the realm of the political again profoundly affected the universe of fashion. The elections of conservative political figureheads Margaret Thatcher in England and Ronald Reagan in the U.  S. sparked a schizophrenic revolution in clothing and music: as economic recoveries were engineered on the backs of the working poor, the culture that proclaimed â€Å"greed is good† took to reveling in the wearing conservative, yet expensive or even shocking clothing – furs, for example — which reflected the mindset of conspicuous consumption. Simultaneously, those cultural elements who were not benefiting from the economic boom were rebelling against the conservative establishment trends and adopting controversial styles embodied, for example, in the slut-chic clothing popularized by the music and videos of Madonna. Music videos, a new invention in pop culture and institutionalized by the power of MTV, became a new showcase for outrageous fashion statements in the 1980s and beyond. The greed and spiritual bankruptcy of the 1980s gave way to the hippie nouveaux culture of the Earth-and-cause-friendly early-to-mid 1990s, and then to the greed nouveaux culture of the late 1990s, spawned by the phenomenal economic growth of the Internet boom. By this time, pop culture had begun to liberally cannibalize itself for new ideas, having exhausted much of its potential for true originality. As technology and civilization continue their exponential evolution of consumption, genuinely original ideas become more and more difficult to generate, leading fashion designers to borrow from past ideas, to combine hitherto uncombined or un-combinable ideas, as evidenced by the infamous phrase â€Å"What’s old is new; what’s new is old. The early 21st Century is a time of profound uncertainty in fashion, with a myriad of recycled influences competing for the crown of the next hot fashion trend. The inherent self-referentiality and cannibalism of post-modernism, however, makes it virtually impossible to predict which trends will take hold and when. The next decade will make for a fascinating time in the universe of fashion.

Centre College Acceptance Rate, SAT/ACT Scores, GPA

Centre College is a private liberal arts college with an acceptance rate of 73%. Chartered in 1819, Centre College is located in the small town of Danville, Kentucky. The college emphasizes its dedication to undergraduate education with a student-faculty ratio of 10-to-1 and an average class size of 18.  The college has a chapter of the prestigious  Phi Beta Kappa  Honor Society for its strengths in the liberal arts and sciences.  Centre consistently ranks on national lists of colleges which offer significant financial aid. In athletics, the Centre College Colonels compete in the NCAA Division III Southern Athletic Conference. Considering applying to Centre College? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Centre College had an acceptance rate of 73%. This means that for every 100 students who applied, 73 students were admitted, making Centre Colleges admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 2,457 Percent Admitted 73% Percent Admitted Who Enrolled (Yield) 20% SAT Scores and Requirements Centre College requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 19% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 590 705 Math 600 715 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Centre Colleges admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Centre College scored between 590 and 705, while 25% scored below 590 and 25% scored above 705. On the math section, 50% of admitted students scored between 600 and 715, while 25% scored below 600 and 25% scored above 715. Applicants with a composite SAT score of 1420 or higher will have particularly competitive chances at Centre College. Requirements Centre College does not require the SAT writing section or SAT Subject tests. Note that Centre College participates in the scorechoice program, which means that the admissions office will consider your highest score from each individual section across all SAT test dates. ACT Scores and Requirements Centre College requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 82% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 26 34 Math 26 29 Composite 27 32 This admissions data tells us that most of Centre Colleges admitted students fall within the top 15% nationally on the ACT. The middle 50% of students admitted to Centre College received a composite ACT score between 27 and 32, while 25% scored above 32 and 25% scored below 27. Requirements Centre College does not require the ACT writing section. Unlike many schools, Centre College superscores ACT results; your highest subscores from multiple ACT sittings will be considered. GPA In 2018, the average high school GPA of Centre Colleges incoming freshmen class was 3.64, and over 50% of incoming students had average GPAs of 3.75 and above. These results suggest that most successful applicants to Centre College have primarily A grades. Self-Reported GPA/SAT/ACT Graph Centre College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Centre College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Centre College, which accepts fewer than three-quarters of applicants, has a somewhat selective admissions process. if your SAT/ACT scores and GPA fall within the schools average ranges, you have a strong chance of being accepted. Keep in mind, however, that Centre College also has a holistic admissions process involving other factors beyond grades and test scores. A strong  application essay and glowing  letters of recommendation can strengthen your application, as can participation in meaningful  extracurricular activities and a  rigorous course schedule. While not required, Centre College recommends  optional interviews for interested applicants. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and test scores are outside Centre Colleges average range. In the graph above, the blue and green dots represent students who were admitted to Centre College. Most had SAT scores of 1170 or higher, ACT composite scores of 24 or higher, and high school averages of a B or better. The majority of applicants had grades in the A range. If You Like Centre College, You May Also Like These Schools Vanderbilt UniversityFurman UniversityKenyon CollegeWashington University in Saint LouisBerea CollegeGeorgetown College All admissions data has been sourced from the National Center for Education Statistics and Centre College Undergraduate Admissions Office. Centre College Acceptance Rate, SAT/ACT Scores, GPA Centre College is a private liberal arts college with an acceptance rate of 73%. Chartered in 1819, Centre College is located in the small town of Danville, Kentucky. The college emphasizes its dedication to undergraduate education with a student-faculty ratio of 10-to-1 and an average class size of 18.  The college has a chapter of the prestigious  Phi Beta Kappa  Honor Society for its strengths in the liberal arts and sciences.  Centre consistently ranks on national lists of colleges which offer significant financial aid. In athletics, the Centre College Colonels compete in the NCAA Division III Southern Athletic Conference. Considering applying to Centre College? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Centre College had an acceptance rate of 73%. This means that for every 100 students who applied, 73 students were admitted, making Centre Colleges admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 2,457 Percent Admitted 73% Percent Admitted Who Enrolled (Yield) 20% SAT Scores and Requirements Centre College requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 19% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 590 705 Math 600 715 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Centre Colleges admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Centre College scored between 590 and 705, while 25% scored below 590 and 25% scored above 705. On the math section, 50% of admitted students scored between 600 and 715, while 25% scored below 600 and 25% scored above 715. Applicants with a composite SAT score of 1420 or higher will have particularly competitive chances at Centre College. Requirements Centre College does not require the SAT writing section or SAT Subject tests. Note that Centre College participates in the scorechoice program, which means that the admissions office will consider your highest score from each individual section across all SAT test dates. ACT Scores and Requirements Centre College requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 82% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 26 34 Math 26 29 Composite 27 32 This admissions data tells us that most of Centre Colleges admitted students fall within the top 15% nationally on the ACT. The middle 50% of students admitted to Centre College received a composite ACT score between 27 and 32, while 25% scored above 32 and 25% scored below 27. Requirements Centre College does not require the ACT writing section. Unlike many schools, Centre College superscores ACT results; your highest subscores from multiple ACT sittings will be considered. GPA In 2018, the average high school GPA of Centre Colleges incoming freshmen class was 3.64, and over 50% of incoming students had average GPAs of 3.75 and above. These results suggest that most successful applicants to Centre College have primarily A grades. Self-Reported GPA/SAT/ACT Graph Centre College Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Centre College. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in  with a free Cappex account. Admissions Chances Centre College, which accepts fewer than three-quarters of applicants, has a somewhat selective admissions process. if your SAT/ACT scores and GPA fall within the schools average ranges, you have a strong chance of being accepted. Keep in mind, however, that Centre College also has a holistic admissions process involving other factors beyond grades and test scores. A strong  application essay and glowing  letters of recommendation can strengthen your application, as can participation in meaningful  extracurricular activities and a  rigorous course schedule. While not required, Centre College recommends  optional interviews for interested applicants. Students with particularly compelling stories or achievements can still receive serious consideration even if their grades and test scores are outside Centre Colleges average range. In the graph above, the blue and green dots represent students who were admitted to Centre College. Most had SAT scores of 1170 or higher, ACT composite scores of 24 or higher, and high school averages of a B or better. The majority of applicants had grades in the A range. If You Like Centre College, You May Also Like These Schools Vanderbilt UniversityFurman UniversityKenyon CollegeWashington University in Saint LouisBerea CollegeGeorgetown College All admissions data has been sourced from the National Center for Education Statistics and Centre College Undergraduate Admissions Office.